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![](https://cdn.myportfolio.com/3e1b1eb5-2afa-4c2c-a336-b001ef61b8ed/30577c34-d7a7-4c09-acf5-e5dbe2b669f5_rw_3840.jpg?h=4b0543808773d316ce113265d742ff76)
![](https://cdn.myportfolio.com/3e1b1eb5-2afa-4c2c-a336-b001ef61b8ed/d5c8f210-14bf-4891-b28d-9dab19c478ab_rw_1920.jpg?h=6c1265edec24ec7b55d7579287a0e6e0)
![](https://cdn.myportfolio.com/3e1b1eb5-2afa-4c2c-a336-b001ef61b8ed/f4de4a70-1aef-4460-b87e-240db39ee2dc_rw_3840.jpg?h=34cd7adeb3891e91da3c6b4257b60763)
![](https://cdn.myportfolio.com/3e1b1eb5-2afa-4c2c-a336-b001ef61b8ed/b413d755-9c83-45f0-be6b-40d6272e9913_rw_3840.jpg?h=9a163df43c7e9460baba3a628f6c4155)
![](https://cdn.myportfolio.com/3e1b1eb5-2afa-4c2c-a336-b001ef61b8ed/565eb2ee-cd38-4f4f-8770-aabd8846c52b_rw_3840.jpg?h=80eb4f26dd549497cdfe390f2945c84e)
![](https://cdn.myportfolio.com/3e1b1eb5-2afa-4c2c-a336-b001ef61b8ed/4e32a0b0-778b-4b4c-9c7c-3df72fb29bbf_rw_3840.jpg?h=53a5c7c84997df974135b064a5504493)
![](https://cdn.myportfolio.com/3e1b1eb5-2afa-4c2c-a336-b001ef61b8ed/e787c0af-53a4-4972-bf2f-bf0389b17d9e_rw_3840.jpg?h=91c958d246149e300886714520052293)
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![](https://cdn.myportfolio.com/3e1b1eb5-2afa-4c2c-a336-b001ef61b8ed/537003d7-9ea5-4dd8-b49a-0fa124c08b7c_rw_1920.jpg?h=0417d81fde8494389ecf1f64dfc4ba95)
![](https://cdn.myportfolio.com/3e1b1eb5-2afa-4c2c-a336-b001ef61b8ed/b3139015-ea83-4d62-93dc-812a381d51b3_rw_3840.jpg?h=2819b994faa1bdfae26f7895a19fea9d)
![](https://cdn.myportfolio.com/3e1b1eb5-2afa-4c2c-a336-b001ef61b8ed/4555ba93-2379-4b38-a5eb-26af881a309a_rw_3840.jpg?h=e24245e4476663c218c55b2e755f016f)
![](https://cdn.myportfolio.com/3e1b1eb5-2afa-4c2c-a336-b001ef61b8ed/1e31df42-a90c-478e-a4c5-37f7cf2fca06_rw_3840.jpg?h=c69e37edc5e184f44f31572535803c08)
![](https://cdn.myportfolio.com/3e1b1eb5-2afa-4c2c-a336-b001ef61b8ed/ce48d471-b1ce-4374-9ab6-834b498bcf90_rw_3840.jpg?h=8610834155ba5443a8e4b1909d3e8ccb)
![](https://cdn.myportfolio.com/3e1b1eb5-2afa-4c2c-a336-b001ef61b8ed/f21819a7-ea1d-46f6-b0b1-7b89d7805975_rw_3840.jpg?h=cb42cba19a5dbca5fb8b6ef9ad5fb965)
![](https://cdn.myportfolio.com/3e1b1eb5-2afa-4c2c-a336-b001ef61b8ed/6640becf-4892-4cda-a8b1-919c68e07b36_rw_3840.jpg?h=4f074e5a66fb2c1037d18b114023c860)
Before and After Packaging- Problem Most of these Planners look the same on the digital and physical shelf. The need was to make it easier to shop in store and on AMAZON. I simplified the communication for easier product recognition. Sales are up.
![](https://cdn.myportfolio.com/3e1b1eb5-2afa-4c2c-a336-b001ef61b8ed/9ee235f2-d1e2-40b3-a918-d0c4b84e67d0_rw_3840.jpg?h=de3c401f68275e94f56d645356c27ea6)
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![](https://cdn.myportfolio.com/3e1b1eb5-2afa-4c2c-a336-b001ef61b8ed/6f3ba220-983d-49e4-aa15-2ed83bd16f49_rw_3840.jpg?h=abbe1e3617156ed14c9520ee0a4ebe55)
Thought Process - Brand Refresh Concepts, Packaging Updates, Product Design, UX, Communication.
Before and After Packaging- Problem Most of these Planners look the same on the digital and physical shelf. The need was to make it easier to shop in store and on AMAZON. I simplified the communication for easier product recognition. Sales are up.